Why not reassess prospectsP

Why not reassess prospects?

Many of the companies in the search or e-mail or mass communication fields are spending literally billions in an attempt to outsmart the competition. A little fresh thinking, at a minute fraction of the cost, would do a far better job for them.

For example: Has it ever occurred to a company in the communications field that the fact it is involved with communicating with consumers places the company in an ideal position for a number of services to those consumers? And that the company is not presently taking advantage of that position?

Moreover, they can profit at an extremely low relative cost. That is, relative to what they are putting out today to get a leg up on competition while adding to low-risk earnings growth.

It is not difficult to show how.

Earl Weinreb