Tech Marketing-Plusss/Minuses

The major companies in the email and search business are constantly looking over each others' shoulders. The competition is horrendous. Their solutions appear to be paralleling each other. Looking for some new technology that is going to give them a quick advantage over their competitors. But the process is exceedingly expensive and the resulting advantage they may get is short-lived. Is there a way out? Some other way that is cheaper? Maybe far cheaper? And with far lasting results?

There certainly is.

Earl Weinreb