Why not acquire suitable patents?

A Not-in-House Policy is being enforced by many of the major high-tech companies working with consumers in the search and e-mail and communication industries when it applies to patents offered by outside sources. This may be understandable to a degree when it comes to high technology.

But why have such a policy when patents or pending patents are offered for operations that can be useful to such high-tech companies in their marketing efforts outside high-tech?

Yet, I can attest to this mistaken approach in instances where this policy is taken by the major players who continuously find themselves in a marketing rut when competing with each other. And unfailingly remain in that rut.

Earl Weinreb

Search and E-Mail Company Opportunities

There is a world beyond e-mail groups, instant messaging and indiscriminate blogging and shoot-em-up games that get the attention of most of the younger set. They are also into other types of gaming. The sudden interest in poker is an example The older--generation public, too, is in to games of skill.

But when you talk about serious gaming you ought to be thinking beyond poker. Everyone can learn about gaming in forms other than poker. Forms that could attract interest in ways never imagined. And in a manner well beyond what may now be popular, such as fantasy baseball or football.

The major companies in the email, search and related businesses can get an entirely new perspective on how they are now positioned to take advantage of that current public awareness and potential.

The opportunities are there for the asking.

Earl Weinreb

Tech Marketing-Plusss/Minuses

The major companies in the email and search business are constantly looking over each others' shoulders. The competition is horrendous. Their solutions appear to be paralleling each other. Looking for some new technology that is going to give them a quick advantage over their competitors. But the process is exceedingly expensive and the resulting advantage they may get is short-lived. Is there a way out? Some other way that is cheaper? Maybe far cheaper? And with far lasting results?

There certainly is.

Earl Weinreb